I had the wonderful opportunity to help develop and design a brand new logo for a STEM AI learning program. The program is called STEMaGEDDON. I was told the theme is: This is a WAR on STEM.
Ok. So, I was told think “The Avengers” – something that looks powerful and authoritative yet engaging and accessible.
Every time I begin to design a logo, I always think about how can a create trifecta: 3 elements that are inherit to the design/
The first you notice immediately. The second image or design element is there but not as noticeable. And the third is hidden, but inherently present within the design, almost subliminal.
With this logo, I figured that I could hide the letter I within the A in the STEM gear wheel. THAT was the trifecta – the hidden I connected to the A within the STEM logo creating a subliminal AI.
I created two different versions: One is a simple two color design and the other is the full-color HERO version with all of the subtle detailing and color.
The cool news is that this logo is representing a group of students that is part of the NASA HUNCH program and their projects will actually be going to the MOON as part of the next manned mission in 2027!
