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The Art of Creating a Logo

I have been creating logos for the last 30+ years. I love the challenge. Every time, creating a logo is an opportunity to try new techniques, attitudes, execution and ideas in a totally unique way specific to the company that it is being designed for. The best ones have come out of collaboratively working together …

Lucido Properties corporate logo

I was asked by my friend Mark Lucido I’ve known since high school to create a corporate logo for him and his company. He has operated the business for over 10 years yet has never had a “real” logo…until now. He definitely wanted to use the color blue. I then suggested that we incorporate the …